The beer that Frog Alley attempted to recreate was a mix of six-row barley, corn, and glucose syrup. Once again, Albany Ale exists somewhere outside the definition of style. To revive the heritage of Albany Ale is to revive something different than just a brew. Albany Ale, it seems, is an economic model, an export of Albany ingenuity.
Gravina seems to know this too. He has spent a decade delving into the historical facts of beer in Albany, and this has morphed into a new approach. As it turns out, the real revival is bringing the story, and the beer, to the people–sometimes while clad in clothing from the 1800s.
This is where Maeve McEneny-Johnson comes in. She is the Community Engagement Manager at Discover Albany where she promotes something that the mayor’s office calls CHAT, Cultural Heritage and Tourism. The idea is to bolster the tourist economy in Albany by creating authentic experiences–not for tourists, but for “visitors.” One successful strategy has been recreating heritage foodways from Albany’s past.
McEneny-Johnson met Gravina at their local Allen Street Pub. She remembers their conversation, “Craig said, ‘Well, I want to tell the history of Albany through beer.’ And I said, ‘I want to go to neighborhoods that people don’t necessarily think of as a tourist destination, but the history is there.’” So the two began planning and guiding beer-centric tours around the city.
Historic beers, even if they aren’t perfectly accurate, are a key part of this heritage tourism. According to Gravina, “There are two communities that I am part of: beer historians and everyone else. Maeve and I are really focused on everyone else. The tours that we do are really focused on promoting the city of Albany. Beer is the hook.” It seems that promoting business by educating visitors about Albany’s past is the truest revival of Albany Ale. It is the mix of beer, business, and heritage that has made Albany’s brewing story so unique in the first place.
Following the rise of craft beverage, they see drink as a way to connect existing interests with Albany’s unusual history. The Capital Craft Beverage Trail, started in 2015 by three Albany producers, has now ballooned to 55 producers. The craft distilleries, wineries, and breweries, themselves, often draw on Albany’s heritage to create local beverages. C.H Evans Brewing, for example, is the reincarnation of a local family brewery that operated in the nearby town of Hudson from 1786 to 1920.
This industry has been supported by a barrage of booze-business-friendly legislation put in place by the state government that sits in Albany’s downtown. In Albany’s Warehouse District, where buildings which once stored cargo arriving on the Erie Canal stand empty and abandoned, the craft beverage industry has brought new life. The business of drinks in the city is back.
McEneny-Johnson and Gravina see heritage beverage tourism as a way to support Albany’s business and connect with its past. McEneny-Johnson explains, “Craft beverage is popular and lucrative, but what makes us different? Our history. What makes us so unique is that we have this unusual story.”
Just as brewing 19th century beer recipes requires collaboration between the brewer and the historian, reviving Albany Ale is a broader public effort that combines the technical know-how of craft brewers with the retrospection of the beer historian. They see their heritage beverage tourism model as a potential export as well. “We want to set up a model of tourism or lectures that can be used in other cities.”
Albany Ale was only ever called Albany Ale outside of the city. Approaching this economic and beverage revival with an export mentality only accentuates the fact that the Albany Ale Project is reviving something bigger than just a beer.